About Us

Musky Fishing - Double Nickel Outdoors
Deer Food Plot - Double Nickel Outdoors

Double Nickel Outdoors LLC is a whitetail deer food plot and musky bucktail lure manufacturing business producing “Made in the USA” products. Double Nickel Outdoors is owned and operated by outdoor enthusiasts who share an equal passion for the woods and water. Whitetail deer hunting and musky fishing are the favored two recreations. Double Nickels combination of experience in the field and in the boat has given the staff great first-hand knowledge of whitetail deer and muskies.

The Double Nickel team grew up in Northeast Wisconsin where water access was easy to come by and timber-surrounded farmland was abundant. Within a 15-mile radius, the Double Nickel team has a choice of being in a boat casting for a 55-inch musky or sitting in a tree overlooking a food plot, rattling for a trophy buck. Members of the DN Pro Staff were introduced to hunting and fishing at a young age. A love of the outdoors is deeply rooted in their lives. Hunting and fishing are a way of life.

The name Double Nickel Outdoors was inspired both by the musky and the whitetail deer aspects of the business.  The ultimate trophy musky is 55 inches, or considered a “double nickel” in the musky world. The typical whitetail trophy is a 10-point buck, or in some areas, called a 5 by 5. Thus, the name Double Nickel Outdoors refers to the dual focus of manufacturing musky bucktail lures and food plot seed mixes for whitetail deer.

The Double Nickel slogan, “With Persistence Comes Success,” stands true for the pursuit of both whitetails and muskies. Hunting and fishing hobbies come with their share of joy and frustration. Double Nickel Outdoors strives to ensure the absolute best quality products so customers have the best chance of harvesting a big buck or boating a big musky. Check out our online store today!